BowNow Starter Kit

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What is BowNow Starter Kit?

When using BowNow, we provide not only the operation side of the tool but also reference materials that can be used for marketing thinking and operation.
We hope that you will make the most of BowNow and carry out your marketing activities smoothly.

Basic material: Basic overview material about BowNow

BowNow overview material

BowNow overview material

This is the basic material for the marketing automation tool "BowNow".We have summarized the outline, functions, and price plans.

BowNow implementation policy

BowNow implementation policy

Please read the notes on the introduction of BowNow and our policy at the time of introduction.

Preparation: What you should check before using BowNow

BowNow overview material

This is the basic material for the marketing automation tool "BowNow".We have summarized the outline, functions, and price plans.

BowNow implementation policy

We have picked up and summarized the contents to be noted when installing BowNow and the template of the installation contents.Please use it for checking when setting up the tracking code, composing an email, and creating a form.

Basic glossary

It summarizes the meanings of basic terms that are often used in digital marketing and terms that are often used on BowNow.If you have any questions, please check them.

Strategy: Concept and actual formulation sample for assuming marketing strategy

Customer journey
Customer journey

The customer journey is a "visualization of the purchasing behavior / thinking process from recognition to introduction of the company's products" for users targeted by the company.It is said that it is very important to create this customer journey when designing the marketing process.We have summarized how to create this customer journey.

ROI calculation table
ROI calculation table

ROI is an abbreviation for return on investment and refers to the profit earned on the invested capital.We have prepared a template of the management table that allows you to estimate how much profit you can expect from the investment of marketing measures.Why don't you use this to measure the cost-effectiveness from your marketing?

How to make a persona
How to make a persona

Persona design is to create a narrative and symbolic user model (fictitious person = persona) based on clear and concrete data obtained from actual research.By creating content for the persona you designed to carry out content marketing, you can create content from the user's perspective.You can also create a persona when making a marketing plan to establish a clearer target.After that, let's think about the implementation contents of the measures.We will show you how to design such a persona, so please have a look.

ABM concept necessary for customer development
ABM concept necessary for customer development

ABM (Account Based Marketing) is a marketing theory that "selects customers who have high value for your company and takes the best approach for each customer."
There is nothing new about marketing thinking, but traditional analog customer management has been slow to penetrate due to the limited man-hours required to do this.
However, the development of MA tools has made it possible to efficiently incorporate the theory of ABM, and it is now attracting attention.In this document, we will show you how to set core targets and hot lead definitions based on the idea of ​​ABM and execute your own nurturing process. This is a very important idea for you to use BowNow more, so please take a look.

Operation: Guidelines for operation and actual operation sample

Email Marketing Guidelines
Email Marketing Guidelines

It's important to do email marketing to keep in touch with potential customers.This time, we have prepared materials that describe success stories and reference templates from the part of why email marketing is necessary.

[Sample] Email marketing text
[Sample] Email marketing text

How should I write sentences for email marketing?For those who have troubles, we have prepared a sample of email sentences divided by scene.
Please use it as a reference when creating an e-mail newsletter.

Corporate blog management manual
Corporate blog management manual

An increasing number of companies are starting blogging as owned media activities, but simply updating daily in the dark clouds will not be successful.We have compiled a manual that describes what you need to set when starting a corporate blog, how to operate it, how to measure the effect, etc.
If you are planning to start from now on, please read it.

Article creation guidelines
Article creation guidelines

Creating content is indispensable for developing marketing customers.Creating an article on the site is one of them.So what should I be careful about when creating an article, what is the image? How to manage the writer, etc. I created a rule book on writing.

About intermediate conversion
About intermediate conversion

To pick up the latent layer, simply waiting for an inquiry does not increase the population parameter.The first point is to put the "intermediate CV (conversion)" firmly on the site.

Manuals: BowNow's various manuals

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Initial setting manual

Initial setting manual

We have summarized the basic settings that we would like those who have introduced BowNow to do first.
Please check here and start marketing automation!

From tracking code issuance to installation paper manual

From tracking code issuance to installation paper manual

From issuing the tracking code to setting it, which is the first step to start measuring BowNow.

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Mail delivery manual_new mail version
Mail delivery manual [new mail]

We have summarized the procedure from creating an email delivery list with a new email to delivering the email.

First email delivery
First email delivery [old email]

This is a manual for preparation before mail delivery.Contains the creation of the old mail delivery group, the settings before creating the mail, and the creation of the delivery stop form.
* From ver4.0.0, the name has been changed from the mail delivery group to the old mail delivery group.

Mail delivery manual
Mail delivery manual [old mail]

We have summarized the procedure and precautions for "mail delivery" that can be used with BowNow.
Please check when using mail delivery.

Text type HTML mail composition manual
Text type HTML mail composition manual

We have summarized the procedure for creating and delivering HTML emails in text text with BowNow.
Please check for reference when composing an email.

Form creation manual
Form creation manual

The flow of BowNow form creation function is summarized.
Please check here and link the inquiry form on the website with BowNow to convert leads.

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Authentication system overview

"Member registration form" that can be used at BowNow This is a guide to an overview of the types of authentication systems that can be used using this function.

Member registration form file download
[Authentication system] File download creation sample

This is a manual for file download settings using the membership registration form.It describes the specific setting method and sample code.

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[Authentication system] Procedure for creating content certification

It will be a manual for content authentication using the member registration form.Specific setting methods and sample code are described.

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[Authentication system] Page authentication creation procedure

It will be a manual for page authentication using the member registration form.
*This function can only be used with CMS BlueMonkey.

Cooperation form outline material
Cooperation form outline material

BowNow allows you to create a form for linking with an external system.
* We do not provide system support such as how to create a linked form or check the behavior.

Study session information