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When using BowNow, we provide not only the operation side of the tool but also reference materials that can be used for marketing thinking and operation.
We hope that you will make the most of BowNow and carry out your marketing activities smoothly.
This is the basic material for the marketing automation tool "BowNow".We have summarized the outline, functions, and price plans.
Please read the notes on the introduction of BowNow and our policy at the time of introduction.
This is the basic material for the marketing automation tool "BowNow".We have summarized the outline, functions, and price plans.
We have picked up and summarized the contents to be noted when installing BowNow and the template of the installation contents.Please use it for checking when setting up the tracking code, composing an email, and creating a form.
It summarizes the meanings of basic terms that are often used in digital marketing and terms that are often used on BowNow.If you have any questions, please check them.
The customer journey is a "visualization of the purchasing behavior / thinking process from recognition to introduction of the company's products" for users targeted by the company.It is said that it is very important to create this customer journey when designing the marketing process.We have summarized how to create this customer journey.
ROI is an abbreviation for return on investment and refers to the profit earned on the invested capital.We have prepared a template of the management table that allows you to estimate how much profit you can expect from the investment of marketing measures.Why don't you use this to measure the cost-effectiveness from your marketing?
Persona design is to create a narrative and symbolic user model (fictitious person = persona) based on clear and concrete data obtained from actual research.By creating content for the persona you designed to carry out content marketing, you can create content from the user's perspective.You can also create a persona when making a marketing plan to establish a clearer target.After that, let's think about the implementation contents of the measures.We will show you how to design such a persona, so please have a look.
ABM (Account Based Marketing) is a marketing theory that "selects customers who have high value for your company and takes the best approach for each customer."
There is nothing new about marketing thinking, but traditional analog customer management has been slow to penetrate due to the limited man-hours required to do this.
However, the development of MA tools has made it possible to efficiently incorporate the theory of ABM, and it is now attracting attention.In this document, we will show you how to set core targets and hot lead definitions based on the idea of ABM and execute your own nurturing process. This is a very important idea for you to use BowNow more, so please take a look.
It's important to do email marketing to keep in touch with potential customers.This time, we have prepared materials that describe success stories and reference templates from the part of why email marketing is necessary.
![[Sample] Email marketing text](https://manual.bow-now.jp/dcms_media/image/mail_sample.png)
How should I write sentences for email marketing?For those who have troubles, we have prepared a sample of email sentences divided by scene.
Please use it as a reference when creating an e-mail newsletter.
An increasing number of companies are starting blogging as owned media activities, but simply updating daily in the dark clouds will not be successful.We have compiled a manual that describes what you need to set when starting a corporate blog, how to operate it, how to measure the effect, etc.
If you are planning to start from now on, please read it.
Creating content is indispensable for developing marketing customers.Creating an article on the site is one of them.So what should I be careful about when creating an article, what is the image? How to manage the writer, etc. I created a rule book on writing.
To pick up the latent layer, simply waiting for an inquiry does not increase the population parameter.The first point is to put the "intermediate CV (conversion)" firmly on the site.
We have summarized the basic settings that we would like those who have introduced BowNow to do first.
Please check here and start marketing automation!
From issuing the tracking code to setting it, which is the first step to start measuring BowNow.
We have summarized the procedure from creating an email delivery list with a new email to delivering the email.
This is a manual for preparation before mail delivery.Contains the creation of the old mail delivery group, the settings before creating the mail, and the creation of the delivery stop form.
* From ver4.0.0, the name has been changed from the mail delivery group to the old mail delivery group.
We have summarized the procedure and precautions for "mail delivery" that can be used with BowNow.
Please check when using mail delivery.
We have summarized the procedure for creating and delivering HTML emails in text text with BowNow.
Please check for reference when composing an email.
The flow of BowNow form creation function is summarized.
Please check here and link the inquiry form on the website with BowNow to convert leads.
"Member registration form" that can be used at BowNow This is a guide to an overview of the types of authentication systems that can be used using this function.
This is a manual for file download settings using the membership registration form.It describes the specific setting method and sample code.
It will be a manual for content authentication using the member registration form.Specific setting methods and sample code are described.
It will be a manual for page authentication using the member registration form.
*This function can only be used with CMS BlueMonkey.
BowNow allows you to create a form for linking with an external system.
* We do not provide system support such as how to create a linked form or check the behavior.